•Tokio Marine, the biggest property/casualty insurance group in Japan, is offering its insurance services and operations in the metaverse.
•The company will allow users to review and purchase insurance products, as well as interact with real clerks represented as avatars.
•The services will be hosted on Virtual Akiba World, a metaverse platform that has been built as a digital representation of the famous station and town of Akihabara in Japan.
Tokio Marine, the biggest property/casualty insurance group in Japan, is taking its services and operations into the metaverse. This move is a major milestone for the insurance industry as it represents the first time that a major insurance provider is offering services to customers in a virtual world.
The company will allow its users to review and purchase insurance products on a metaverse platform, using real employees as clerks in the virtual world. This will allow customers to get a better understanding of the insurance products they are considering by speaking directly to a real person through a virtual avatar. Customers will be able to interact with the clerks and inquire about the details of each one of the products offered, as well as send and complete forms and even conclude contracts in the metaverse.
The services will be hosted on Virtual Akiba World, a metaverse platform that has been built as a digital representation of the famous station and town of Akihabara in Japan. This platform offers a variety of activities such as gaming, socializing, and shopping, making it an ideal fit for the insurance services that Tokio Marine is offering.
Tokio Marine stated that they are hoping to provide a new customer experience that reduces the psychological burden of insurance consultations and enables casual insurance consultations and considerations. The company believes that by using the metaverse, they will be able to offer customers a unique experience that is both convenient and enjoyable.
This move by Tokio Marine is a major step forward for the insurance industry and a sign that more companies may soon begin to offer their services in the metaverse. As the technology continues to develop, it is likely that many more industries will begin to embrace the metaverse and offer their services to customers in this virtual world.